Brook & Bloom

What we did: Developed Brook & Bloom’s logo, merchandise, and outreach materials to build a cohesive brand for youth environmental leadership.

Brook & Bloom is a youth volunteer and leadership program rooted in environmental justice, empowering young people to take action for their communities while building workforce and leadership skills. To support the launch of this impactful initiative, Lupine Studios developed a cohesive suite of branded materials—including logo, merchandise, and outreach graphics—to help establish Brook & Bloom’s visual presence and engage participants across the community.

Building a Brand for Youth-Led Environmental Action

Brook & Bloom addresses the ongoing effects of environmental injustice across Cleveland’s eastside neighborhoods by engaging youth in the design, installation, and maintenance of rain gardens at schools, churches, nonprofits, and other trusted community spaces. Through this work, participants gain valuable experience in green economies, project management, and leadership while helping improve water quality, biodiversity, and neighborhood resilience.

Lupine Studios partnered with the Brook & Bloom team to create a visual identity that reflects the program’s mission of growth, inclusivity, and environmental stewardship. We designed a custom logo that communicates the program’s youth-focused energy while visually tying into themes of nature, water, and community impact.

The image depicts a young woman wearing a dark blue Brook & Bloom shirt. The shirt design is displayed next to her in the image.

Creating Branded Materials for Outreach and Engagement

Beyond the logo, Lupine Studios expanded the Brook & Bloom brand into a full suite of supporting materials to help the program connect with participants and the broader community. We designed custom merchandise including stickers and t-shirts to build excitement, foster group identity, and give participants branded items they can proudly wear and share.

We also developed flyer designs to support recruitment and outreach efforts, ensuring the program’s messaging remained visually cohesive across print and promotional materials. Each design was created to be approachable, vibrant, and mission-driven—helping Brook & Bloom communicate its purpose while inspiring youth involvement.